Virtual fashion in metaverse fashion week

Published Categorized as Metaverse
Metaverse Fashion

The technology of virtual reality is expanding and in it the metaverse as well. People are launching their brands in the metaverse, advertising their collections, introducing new ways of fashion. In the same context, the metaverse fashion week was held from 24 to 27 March 2022. So, in this fashion week, almost 70 brands were present. These brands showcased their collections and articles. 

The world’s greatest, completely computerized style week initiated with occasions like Dragon City’s Fashion Design Exhibition, followed into the evening by catwalk grandstands from any semblance of Dolce and Gabbana + UNXD and Philipp Plein. Arranged inside a fanciful avenue, complete with a sprinkle of futurism, crowds can keep awake to date with the schedule by means of goliath virtual announcements and transport themselves to their picked occasion space through the snap of a button. From AI robots and extravagance wearables, to “phygital merchandise” and vivid encounters, in excess of 70 taking an interest in brands, craftsmen, and originators included on the MVFW22 schedule.

What was metaverse fashion week?

This was basically a kind of event that happened in the metaverse. In this event, the brands showcased their varieties of items. Furthermore, live panel discussions and other virtual shopping-related events were held. Extravagance Fashion District,” (introduced by UNXD and Vogue Arabia), the occasion includes a virtual runway encompassed by a top-of-the-line shopping region that was motivated by Avenue Montaigne in Paris.

Moreover, there were events of pop-up shopping, fashion streets, fashion shops, and other brand activities. In addition to this, the movie theatre by the brands and pop-ups advertisement was also prominent parts of this event.  

What are the impacts of metaverse fashion?

There are many impacts of the metaverse fashion. The very first is that it has increased the trend of the fashion industry in the virtual space. For example, in the past things were not so and brands were not so much focusing on advertising in the virtual space as it is doing now. Moreover, people are taking an interest in the metaverse fashion. Moving on, the NFTs and concept of the virtual economy have also grown rapidly. So, all these are the basic impacts that the metaverse space is observing. 

Difference between the real-world fashion and metaverse fashion? 

There is no such difference between real-world fashion and the fashion of the metaverse. However, there are some different things like in metaverse, the place is virtual. So, you can try more things than in the real world. For example, you can try footwear that you can not even imagine wearing in the real world. The same is the case with dresses and jewelry. Hence, it is the main difference between metaverse fashion and real-world fashion.


The fashion industry in the metaverse is growing rapidly. The most recent advancement in this context was the metaverse fashion week. This enabled a lot of brands to show their outfits and articles in the virtual world. Moreover, the predictions about the metaverse are also on the verge of truth, that in the future most people will live in the virtual world. 


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